software: autocad, photoshop, sketchup, enscape

This project is a retail design for mirror palais, a nyc-based womenswear brand founded by Marcelo gaia in 2019, that focuses on artistry and craftsmanship, being designed on a sustainable, small scale. the brand has an ethereal, feminine, and nostalgic aesthetic, inspired by vintage silhouettes and employing bias cut silks, corsetry detailing, hand embroidery and beading, and shiny mirror-like fabrics.

The brand’s name is explored both figuratively and literally through the store design’s concept, using mirror-like, reflective materials and taking inspiration from historical french palace designs. the concept can be described as: reflective, whimsical, and delicate.

the space is reflective both literally through mirrored surfaces, glass and sheen, and emotionally through introspection and nostalgia.

the space is whimsical through having a dreamy, surreal quality that blurs fantasy and memory, through curved and playful furniture and decor.

lastly, the space is delicate by being light, graceful, feminine, and intricately detailed. through a light, muted color palette, and soft materials.